I’ve come to realize the importance of brand photography. A beautiful website with iPhone photos and selfies will not look as great and professional as a beautiful website with professional brand photos. I have also found that having a great library of photos helps me post more consistently on social media! In this post I’ll explain more about what branding photography!
What are brand photos?!
Branding photos are simply what you would think they are: photos that show off your brand in a visual way. The purpose of brand photos is to show off more of your personality and the behind the scenes of whatever it is that you do. For me, this means showing off me working out at my desk, sketching out website wireframes, hanging out with my dog, etc. Basically anything that goes beyond that thing that you do for your clients, that allows your audience to get a peek into who you are, what you value, and how you work! Capturing these behind the scenes moments make it easier to share with your audience what it is that you do, what sets you apart, and even what makes you unique.
How long will this take?!
If you’ve had pictures taken professionally with your family, you’ve likely just done an hour session with them or possibly even less. So when booking a branding session, the thought of a half-day or a full-day of shooting may sound daunting, and even unnecessary. You’re probably thinking, “how long does it take to get a few good pictures?!”And trust me, there is a reason for those half and full-day sessions, but I also found there is a need for shorter sessions. So this past month I started offering 2-hour branding sessions for my clients. If you’re thinking about booking a branding shoot, but are unsure of whether you need a 2-hour session or a half-day session, I’m breaking down the difference between the two. Because you may ‘think’ you can get away with a 2-hour session when in reality it actually makes more sense for you to go with a half-day. So to answer your next question, “how long should my personal branding session be?” keep reading! (Hint: the answer depends on what you need!)
Who Should Book A 2-Hour Session?!
Believe it or not, two hours does go by quickly when you’re talking about a photo shoot. So if you are looking for a few images (shorter session = fewer images) for a website refresh, to change out some older pictures for your static pages, or for your marketing or social materials, a 2-hour shoot may be just what you need. If you want professional photos and don’t need a bunch of outfit changes or location switch-ups, a 2-hour shoot may just fit the bill for your brand. It’s also great for those who need to shoot content on a regular basis.
Who Should Book A Longer Session?!
If you are creating a whole new website, and need new images for that as well as for posting regularly on social media, a half-day or full-day session may serve your needs better. If you haven’t had a photo shoot for your brand at all, or in a long time, you may want to book more time. And if you want to have pictures taken in multiple outfits and locations, two hours may not cut it. Trust me, the last thing you want is to be stressed about getting in all the looks and locations, so a half-day session gives you extra breathing room to get what you want in a single session.
Isn't Branding Just Headshots?!
A branding session is more than a headshot of you. It is more than showing what you look like, but what your business FEELS like. It is a photography session to help you show who you are, what your brand is about, and what it feels like working with you!
What Will I Walk Away With?!
You walk away with a selection of images for your website, marketing, and social media needs.
Your branding session gives you a collection of images to use everywhere you show off your brand. Elevate your website with high end images that really show who you are. Create fliers with print worth images to attract the right clients for your business.
Plus, have a variety of cohesive images to share on social media. Ensure you are putting your best foot forward everywhere a potential client or buyer can come into contact with your business.
Branding sessions include a pre-session consultation and questionnaire to ensure your final images truly represent your business.
Once you’ve booked your session, I guide you through several simple steps. First a brand questionnaire that gets you thinking about your business goals, needs, and your brand. Then I will discuss with you the right location(s), props, outfits to meet the needs of your business.
Yes, I said “outfits.” You are encouraged to bring multiple outfits to your branding session give you the utmost variety in your gallery of photos. Don’t worry. I help you with what colors to choose for your brand and business that will highlight you best.
Whether you are a solo entrepreneur (like me!) or you have a team, a branding session will help you elevate your businesses visually. Contact me to book your branding session and start discussing your businesses needs.
